Icon Maker Program
Welcome to Icon Maker

Welcome to


The 12-month GUIDANCE, ACCOUNTABILITY AND DONE-FOR-YOU SERVICES experience specifically created for extraordinary people looking to make a bigger impact in the world with their message, dramatically increase their revenue, and achieve “Icon” level status in the marketplace.

ICON MAKER is NOT another mastermind (though we do have an awesome community of game-changers who are here to support you)…

ICON MAKER is NOT another coaching program (though we do have accomplished coaches who are here to hold you accountable and show you precisely what to do)…

And, ICON MAKER is definitely NOT another ‘business accelerator’ (though we do include high-level DONE-FOR-YOU services that will propel your New Media Sales & Marketing Machine forward… FAST).

Simply stated, ICON MAKERis a unique engine of reinvention that drives growth, upgrades businesses and transforms its participants.


This is your invitation to have—for an entire year—an unparalleled team by your side who will guide you, and hold you accountable for, MASSIVELY up-leveling your influence and mastering the marketing, sales and operational skills that will serve you for the LIFE of your business.

Icon Definition

Imagine how your business (and your life) will transform when…

  • You’re no longer the world’s best-kept secret and you’ve attracted a legion of loyal, borderline fanatic subscribers, fans and customers
  • You can stop wondering why ‘they’ get all of the attention because you’re finally seen, and featured, as the go-to-authority in your niche
  • You’re able to consistently and effortlessly reach those you are MOST compelled to serve and your mission and message reaches those who are literally praying for you to show up in their lives
  • You can focus on the business initiatives that optimize your genius and you have the right people in place to bring your vision into reality
  • You’re earning what you KNOW you deserve and you have the freedom to enjoy the activities, and the people, you love most


  • Once, and for all, you have an automated, proven system in place that generates visibility, leads and revenue for you AT WILL.

If you’re ready to stop imagining what it would be like to bring these to fruition and start securing the visibility you rightfully deserve, become the ‘Icon’ you were absolutely born to be and realize the financial, spiritual and emotional freedom unlike anything you’ve ever experienced, then we highly encourage you to apply now to secure one of the available openings in ICON MAKER.

Let’s do this!

Steve Olsher


Steve Olsher

Icon Maker horizontal white

ICON MAKER is what I wish I had when I started in this business a decade ago…

I remember ‘it’ like it was yesterday.

The year was 2009. The month was January. I had a solid run for the better part of 20 years as an entrepreneur.

Opened my own nightclub at 19.

Started a catalog business with my mom in 1991.

Launched on CompuServe’s Electronic Mall in 1993.

Built one of the first 500 3-commerce sites in 1995.

Acquired the Liquor.com domain in 1998.

Filed the S1 to go public in 1999.

Developed over $50MM in real estate between 2000 and 2008.

And, then one day I woke up.

I mean… I literally woke up.

It became crystal clear that my life was of meaning to me and those closest to me… but, literally NO ONE else.

I knew I was meant and made for more.


My hunch is you know this about yourself too.

And then I received ‘The Call’

Steve Olsher FamilyIt was my mom telling me that my step-father Al, who had raised me since I was 10, had just a few days to live.

He was at their home under hospice care.

I went there immediately. As I sat bedside with him, I held his hand. He could no longer speak, but I believe that we were able to connect through that point of physical contact because a vision came to me.

It was a vision of a funeral. Not his… mine.

All of a sudden, I could feel myself inside of a coffin. It was dark and damp. I was cold. Slivers of light came through the casket and I could make out just a small handful of people bearing witness to my last moments above ground.

As I was being lowered into the earth, I tried to scream, but no words would come. i tried to lift my arms or stomp my feet to let them know I was still alive, but no movement would happen.

It was clear this was how my life’s story would end and I could hear the words being spoken graveside.

“Here lies Steve Olsher. He dedicated his life to chasing the almighty dollar.

That’s all that was said.

I believe that Al was showing me my inevitable fate unless I changed course. This was his way of imploring me to do more with my life. To identify, and impact, those I’m most compelled to serve. And, to leave a legacy I could be proud of.

I didn’t know where to start. I didn’t know what to do. I had no clue how to make that happen.

What I did know is that I could no longer fight, nor deny, the cards I had been dealt. it was time for me to get in the game and play my hand.

For the last 10 years, I’ve fought tooth and nail to figure this game out. And, I have.

I’ve invested well over $2,000,000 hiring coaches, joining group programs, attending conferences, writing books, producing podcasts, hosting live events, conducting webinars, launching online course, creating membership programs, facilitating coaching groups and testing darn near every marketing strategy available.

You, however, don’t have to.

ICON MAKER is the FAST PASS to the front of the line.

ICON MAKER represents the culmination of scrapping my way towards understanding precisely what works in TODAY’S new media world.

It is the solution that, perhaps, you’ve been searching for.

Here is what 25 years
of growing multiple
7-figure businesses
has taught me

Steve Olsher



Without Visibility, you will not generate Leads.
Without Leads, you will not generate Revenue.
And, without Revenue… well, you know what will happen to your business.

And, like a tripod, you need all three legs upon which to build a solid foundation for your business to thrive.

Fact is, generating Visibility and Leads is harder than ever. Cutting through the noise is difficult… and expensive.

Yesterday’s marketing strategies are not nearly as effective as they once were. And, far too many business owners are in denial about this—burying their heads in the sand hoping that what worked before will work again—wasting precious time, energy and resources in the process.

To succeed today?

You need to put a Visibility, Leads & Revenue sales and marketing machine in place that works in automated fashion FOR YOU and your business 24/7/365…

We call this, The New Media ATM.

When built… Visibility, Leads & Revenue are generated Automagically.

And, when you enroll in ICON MAKER, we build your New Media ATM FOR YOU.


ICON MAKER empowers a small handful of fired-up, driven and committed business owners to become highly-visible, highly-paid & highly-influential entrepreneurs who easily and consistently reach the masses with their mission and message.


The aim of ICON MAKER is to induce lasting growth in your business. At the same time, revenue trend lines for most growing businesses reflects that of a high-speed roller-coaster. That’s why we’ll tackle short-term income wins, help you to secure meaningful visibility opportunities and guide you to generate revenue from day 1.


To help you become the ‘Icon’ you were meant to be, we plant rich seeds by launching your podcast, building a proven-to-convert, automated online funnel and creating your professionally produced online course… all done FOR YOU and, of course, with you.

And, we get it all done over the course of our year together… Not 3, 5 or 10 years from now.

Your New Media ATM will be in place and working for you in expedited fashion. The balance of our time together focuses on SCALE.

(NOTE: ICON MAKER is limited to an intimate group of participants at this time. We intentionally keep the number of participants small because the amount of guidance, personal attention and DONE-FOR-YOU services we provide is HUGE.)



If you are…


  • A mission-driven entrepreneur who is ready for MORE and to step out of the shadows to impact those you are MOST compelled to serve in a major way
  • A career-oriented, or retired, professional who is ready to share your brilliance and leave a legacy you can be PROUD of
  • A business owner who has yet to achieve 6- or 7-figures in revenue because you lack clarity on the EXACT steps needed to make this happen
  • Or, a founder who has hit the proverbial glass ceiling, working in your business instead of on it, and know you could benefit from implementing proven strategies designed to help you scale and leverage your strengths with confidence


… then it’s time for you to Reinvent your life and your business. Your Reinvention is expedited with ICON MAKER.





The primary purpose of a business is to serve others. But, how do you attract MORE of the people you’re most compelled to serve? Another trick, tactic or shiny object won’t do. That’s why in ICON MAKER, we deploy an array of proven strategies that attract your ideal, eager to work with you, leads like clockwork.



Without a bulletproof sales and conversion process, even the highest quality prospects will fail to convert into paying customers. ICON MAKER arms you with a proven, seamless process for effortlessly enrolling those you’d MOST love to work with into products, programs and services that solve their most pressing problems and generate significant revenue for your business.



When you’re a known entity, it’s easy for clients and customers to find you and invest in your offerings. But, what if you’re unknown? Can you still excel in today’s overcrowded markets? The answer is YES, you absolutely can. ICON MAKER effectively renders your competition irrelevant by putting in place FOR YOU the visibility tools you need to shift from being the world’s best-kept secret to establishing yourself as the go-to authority in your niche.


THE ICON MAKER BLUEPRINT….. here’s how it all breaks down:

IconMaker Blueprint


Create My Funnel

(VALUE $10,000!)

Included with your enrollment is the complete build-out of your online funnel! At the Create My Funnel 2-Day Intensive, we will teach you our proven 3-step, automated system for converting EVERY visibility opportunity into revenue… AND, our unbelievably skilled team will work directly with you, and build out FOR YOU, your very own sales funnel… from scratch!

Specifically, you’ll receive:
One 60-Minute, ONE-ON-ONE Strategy Call to layout your Funnel plan of action. We’ll review your current offerings and where you want your business to go/grow.
One 30-Minute Tech Call
One 30 Point Content and Tech Checklist
Three 60-Minute Pre-Event Training Calls
One 60-Minute Post-Event Calls

One 2-Day Intensive where we will work together to create your:

  • Opt-In Page With Lead Magnet Creation and delivery
  • Thank you page with opt-in delivery, narrative and scheduling link for strategy call
  • Integration with your calendar and CRM

Proven-To-Convert 5 Email Automated Indoctrination sequence

The next Intensive will take place in San Diego, CA.

September 23-24, 2021

*Dates subject to change


Launching your Podcast 2-Day Intensive

(VALUE $10,000!)

Also included with your enrollment is our one-of-a-kind, Launch Your Podcast 2-Day Intensive! The 2-Day Intensive includes EVERYTHING you need to go from zero to launch with YOUR podcast… in just two days!

You’ll receive direct, personal guidance from our team, including the amazing podcast team from Reinvention Radio and Beyond 8 Figures!

Specifically, you’ll receive:
One Pre-Event Discovery Kick-Off Call to nail your show idea & get started
Four Pre-Event Training Sessions to get you dialed in & ready for the Intensive
Four Post-Event Training Sessions to lay out your gameplan & guide you
Two FULL Days of In-Person Training & Implementation
Clarity on your Monetization Strategy so you hit profitability fast
Creation of your Podcast Channel
Cover art
Intro / Outro
Production & Posting of 8 episodes!
And… the Podcast In A Box! which contains ALL of the equipment you need!

The next Intensive will take place in San Diego, CA.

October 14-15, 2021

*Dates subject to change



Flash Course

(VALUE $10,000!)

And… you’ll also receive our get-it-done-in-a-day, online course creation intensive, FLASH COURSE! The Flash Course VIP experience provides you with everything you need to create a beautifully filmed, high-quality online course that you can easily sell for thousands of dollars… in just 1 day!

You’ll make your way to our Tampa, Florida studio and have exclusive access to our state-of-the-art facility where our video production team will work 1:1 with you to get your course done.

Specifically, you’ll receive:
Three Pre-Event, One Hour Strategy Sessions to prepare you for the 1-day experience
Unlimited Email Access for questions and brainstorming between calls
Up to 10 Hours Of Filming time at our multi-camera production studio (meals included)
Recording & delivery of 4-8 Fully Edited Video Modules for your online course
Recording & delivery of your Opt-In, Thank You & Sales Videos
Creation of 3D Logo Graphics for your online course
Custom Visual Blueprint of your course that is perfect for a lead magnet
And, if time allows, you can also record 6-12 ‘Tip’ Videos, 6-12 FAQ Videos, Podcast Pitch Video, ‘About Me’ Video and more!

Studio dates are subject to availability and reserved on a first-come, first-served basis.



Steve Olsher - coach

STEVE OLSHER is the creator of four multimillion- dollar companies, a New York Times bestselling author, frequent media guest, renowned podcast host of Reinvention Radio and Beyond 8 Figures, and the Editor-In-Chief of Podcast Magazine.

Famous for helping individuals and corporations become exceptionally clear on their WHAT—that  is, the ONE thing they were created to do—Steve is one of a small handful of coaches who has   built REAL businesses outside of the coaching industry, and prides himself on guiding his clients to achieve massive profitability while cultivating    a life of purpose, contribution and fulfillment.


Kelly Poelker has been providing high-level customer service, business support,  consulting,  coaching, and event management to businesses and leading entrepreneurs for over 35 years. She’s a pragmatic idealist, bestselling author and visionary with an incomparable track record of helping to facilitate dramatic results for her six- and seven-figure clients while holding them accountable to achieve their business goals and objectives.

Kelly Poelker - coach


1/2 Day ‘Map To The Money’ VIP Kick-Off (in-person or virtual) $7,500
3x/Month (10 months) Weekly MasterMind/Q&A Calls $15,000
10 Group High-Level Training Calls Led By Steve $10,000
911 Messaging Support Throughout The Year with your primary coach $12,000
2x 2-Day In-Person MasterMind/High-Level Training Intensives $30,000
1/2 Day ‘Maintain The Momentum’ 1:1 VIP Session (in-person or virtual) $7,500
* Launch Your Podcast 2-Day Intensive $7,500
* Create My Funnel 2-Day Intensive $7,500
* Flash Course – Online Course Creation Intensive $7,500



Pay In Full: $30,000—save over $5,900!
(or 12 monthly payments of $2,997)
Iconmaker Elite
Iconmaker Elite
That’s You & You’d Like To Have My Personal Guidance & Focus On YOUR Business Over The Next 12 Months…

And, You Know That You’d Benefit From Having Ongoing, Direct Access To Me Via Email, Text & Phone…

Then, Apply To Be 1 Of Just 5 Highly-Committed Entrepreneurs Who I Personally Work With In ICON MAKER ELITE!

After I Personally Review Your Application And Confirm I Can Help You, Your Enrollment Includes EVERYTHING In The Core ICON MAKER Program**, PLUS:


Two ½ Day VIP Strategy Days with me in San Diego (or via Skype) where we’ll work together to create your ‘Profit Path’ and lay out a clear road map for you to crush it. The first ½ Day takes place within one month of joining. The second, after month 11, to assess your progress and modify as needed for most effectively moving forward $30,000
Two 30-minute, 1:1 Coaching Calls Per Month with me $30,000
2x 2-Day In-Person MasterMind/High-Level Training Intensives $30,000
911 Messaging Via My PRIVATE Email & Cell Phone! Yup. You can reach out to me WHENEVER you need guidance $25,000




Pay In Full: $75,000—save $15,000!
(or 12 monthly payments of $7,500)

**Excludes VIP Sessions with Duff or Kelly.


Sabrina & Jani


“The ICON MAKER program has been a COMPLETE game changer for us and our business. We literally would not be where we are today without them, it’s as simple as that. When we decided to jump – all in – it was a leap of faith. Our entire business and company as a whole is so much better as a result of working with Steve, Kelly, and the whole team, and we look forward to continuing to work together. They encourage us to think differently than we otherwise would, implement what is needed for us to grow and hold us accountable when we need it. THANK YOU!”


“Within 90 days of joining ICON MAKER, I launched my podcast, got two ideal clients in a brand new high-level mentoring program, enrolled twelve clients into my Get Your Book Done Accelerator program AND hosted a brand-new webinar that brought a dozen clients into my publishing company. That’s more than $250,000 in revenue… in three months! ICON  MAKER is much more than ‘launching a podcast’. I got the support, guidance and high-level strategy I needed to very quickly up-level my ENTIRE business. I have no doubt ICON MAKER will help you too.”

Christine Kloser
JP McAvoy


“Steve and his team are the real deal. I so appreciate how they share their knowledge in an honest and straightforward manner. They have made me into “The Millionaire’s Lawyer” and I never could have done it without them, certainly not in the time it has taken to get here. I can’t recommend ICON MAKER enough!”

Icon Maker is limited to just 20 new Icons at this time and participation is by application only.
Please click the button below to complete the enrollment application and someone from our team will be in touch with you soon. Thank you!